How do you capture ECD work in a portfolio? I could just link you to Wasserman and say, “I helped ECD a lot of that!” Or, maybe you want to know about my Excel pivot tables— my sheets are so crisp, so clean.

Instead, I’ll put a little detail here about how I’ve helped grow the department of experience creatives from 15 to 92 in just over three years, and with that, the business. No one can spearhead growth in a silo, it’s taken a well-suntan-oiled village to double Experience revenue in a handful of years by bringing on 60+ clients, expanding existing retainers, and streamlining processes. And if that doesn’t get you excited, check out the most recent wins from our ever-expanding team below!

Kristen Curtis
ECD, Experiential
Wasserman

Team Facts:

92 Creatives
1063 Activation Days
60+ Clients

Retainers:

AT&T
Molson Coors
Progressive

Team Wins

Shedding light on how working collaboratively, building trust, mentoring, negotiating scopes, helping put together a mean pitch, and yes, pivoting tables, is all in a day’s work as ECD.

2025
AT&T
Flaggship

A recent example of how, by building client trust year-over-year, we were able to sell in an incremental idea that took full-court advantage by being at the right place at the right time for AT&T and their sports sponsorship portfolio resulting in: 10x increase in store traffic, 1M+ organic TikTok views, and 1.14 billion PR impressions.

“How Cooper Flagg and AT&T Schooled Brands on NBA Draft Values”
A Times Square activation centered around the No. 1 pick, his family, and his community, while saving the sales pitch for later in the game.
— AdWeek

GCD: Will Gross CD: Alexander Turk ACD: Cam curran

2025
NYX
Smushy Mart

With just six weeks to doors open, we partnered with NYX on their first ever NYC pop-up to launch SMUSHY, a new mochi-packed lip balm. From lotto scratch-and-sniff-offs to security camera mirror checks to bodega counters serving up mochi goodness— SMUSHY MART was a *chef’s kiss* success with waiting times up to three hours to get access to all the lip-smacking goodness packed inside.

GCD: Ariel Zuckerman ACD: Amanda Jacobs + Nour Fawaz

2025
Target
Kate Spade

How do you announce a limited-time collab between iconic brands, Kate Spade and Target? With a fictional town square full of fashion & entertaining essentials designed to turn everyday moments into celebratory occasions!

Building on Target’s signiture wink and Kate Spade’s style—We brought NYC to life with everything from laundromats to brownstone stoops to carts serving up french fries and champagne. It’s a town we never want to leave.

GCD: Jason Fisher CD: Oscar Ma ACD: Riley meek

2025
AT&T
WNBA All-Star

As the title sponsor of the WNBA All-Star Game and All-Star Weekend, AT&T showed up in Indianapolis, IN in a major way, showcasing their continued commitment to connect fans to the W and its star athletes. We activated at WNBA Live with an interactive event that offered WNBA fans a unique opportunity to experience the intersection of basketball, entertainment, and culture.

GCD: Will Gross CD: Alexander Turk & Rose Leopold ACD: Cam curran

2025
AMEX
F1 Global

In 2023 we activated American Express’s first large-scale branded integration at the Las Vegas Grand Prix. As a result, Wasserman is now activating 24 Grand Prix’s internationally in 2025— elevating and authenticating AXP’s investment into the sport.

These activations span hospitality, guest experience and extended media content support for the live race, as well as off-site consumer and b2b activations.

GCD: Jason Fisher CD: Kate MachTiger ADD: Sean Cowie

2025
Stanley x Messi
Café 10

A pink coffee shop takeover in Miami around Art Basel to promote their ProTour line in a new product collaboration with Messi.

DD: Elliot Erwin ADD: Hannah Wong 3D: CHris Blecher

2025
AT&T
Annihilator Cup

4 games, 4 weeks, 20 competitors. Connect with the biggest streamers in the game. Streaming live on Twitch.

Our 5th year activating this Tempest award-winning event for AT&T that connects the industry's top gaming streamers over the course of 4 weeks to go head-to-head in a battle royale streaming challenge through a range of top games, capping off with our first ever in-person tournament finale at 100 Thieves Compound in Los Angeles!

GCD: Will Gross CD: Rose Leopold Sr AD: Hannah Garrett

2024
Jack Daniels
Hwy No. 7

We created and launched, Hwy No. 7, Jack Daniel’s newest platform connecting their music authenticity to the next generation of spirit drinkers. At our first stop along the Hwy, Jack showed up as a neighbor to the largest country music festival in the world— Stagecoach, where we brought the JD brand to life through music, concert fits, food, and VIP access. Stay tuned for more, our next stop is Bonnaroo!

GCD: Jason Fisher CD: Oscar Ma ACD: Zuly Beltre

2024
Target
Wonderland

For our 3rd annual Target Wonderland experience, we teamed up with 14 amazing partners like LEGO, L’Oreal, Hasbro, OREO, Meta, Ghiradelli, and of course, Bullseye himself, to create a range of epic, shoppable activations all within a large building takeover in 3 major cities. From VR dance-offs to oversized toy displays, there was something for everyone.

GCD: Jason Fisher CD: Oscar Ma ACD: Riley meek

Kristen Curtis, 2025